It’s an effective strategy that's been used by many businesses for years, and it shows no signs of slowing down in 2022. This will funnel interested users from Facebook to your website, ultimately leading to conversion if all goes well. Stories can reflect successful ad copy or a popular topic, even directly linking to them. A massive 300 million people use stories on Facebook each day, and the potential to turn this attention into profitable action is enticing, to say the least.įacebook ads can take advantage of stories as a way for engagement. While 24-hour stories are a feature that originated on Snapchat, they have long since been adopted by Instagram and Facebook. Consistent social media stories lead to success Keeping these small details in mind, and giving mobile ads the exact specs they need, will ensure a greater return on investment for your efforts. An image optimized for desktop could appear distorted on mobile, which is not a great look for any business. The most common pitfall of mobile ads has to do with media formatting. This staggering figure means advertisers, who typically work on desktops, must ensure their ads fit and function with a mobile audience in mind first and foremost. On Facebook specifically, 98.5% of users access the platform via a mobile phone. Mobile platforms have long held an edge over desktop and dwindling tablet usage, and so advertisers should take particular care that their efforts are tailored to the unique needs of mobile users.
Little details like this are what sets apart the pros from the amateurs on the platform, so make sure you adapt your video strategy accordingly. Important to note as well is that Facebook now sets each video in a feed as soundless by default, so to get your message out there, captions will need to be added to play along with the images.
0 kommentar(er)
